It all started with a simple frustration. I was annoyed that traveling meant having fewer options to look good. Packing light usually means compromising, leaving pieces at home, wearing the same outfit twice. I was tired of that.

So I made a set that flips. One piece, two completely different looks, which means you can pack half as much and still have options. Wear the top and shorts one way for one look, flip them for another, mix and match. One set, four outfits.

In Two Ways is a Scandinavian-based brand. This is our first drop, and it won't be our last. Every future drop will bring a new color, a new print, a new idea, but the concept stays the same: less to pack, more to wear.

How it works

Every set is reversible by design. The top and shorts can each be worn two ways, so a single set becomes four different outfits. No extra suitcase space, no extra pieces to pack, just one set that adapts to however you want to wear it that day.

Sustainability

We don't do fast fashion. We do slow fashion — small limited drops instead of constant, disposable collections.

If you're going to buy something new, we believe you should also take responsibility for the footprint it leaves. That's something we think about in two ways: how many pieces we actually need to own, and how those pieces are made.

The reversible design is part of that. One set genuinely replaces several separate outfits, which means fewer garments produced and fewer garments needed in the first place.

The other part is who makes our clothes and how. Our sets are produced by a manufacturer in Turkey that holds certifications including GOTS (Global Organic Textile Standard), the Organic Blended Content Standard, ETKO organic certification, and Oeko-Tex Standard 100. This means the materials are tested and certified free from harmful substances, and produced with sustainable methods that prioritize reducing environmental impact and production waste.

We produce in small, limited batches. This drop is only 100 sets — not mass quantities made to be discarded after one season. Slow fashion, made with intention.

Drop one

This is drop one. Thank you for being here from the start.

— Tilde, founder of In Two Ways